Order signed copy of Welcome to Oz 2.0

Vincent Versace’s New Book:

Welcome to Oz 2.0: A Cinematic Approach to Digital Still Photography with CS5

Practice doesn’t make perfect. Perfect practice makes perfect.

You first have to practice at practicing.

-Vince Lombardi

The first edition of Welcome to OZ was selected as the best “How to Book” of the year by Shutterbug magazine. This new edition of Welcome to Oz is not a revision, it is a from the ground online pharmacy up complete rewrite.

The approach I took with the rewrite of the first three chapters of this book was to look at how I would approach working the images as if I were working them today, for the first time.

Practice doesn’t make perfect. Perfect practice makes perfect.

In these three chapters I explore not only the growth in what the technology can now do, but my growth as an artist with what I can now create with the technology. Included with this book are PDF’s of the original chapters so you can compare the journey and growth of technique.

In the fourth chapter I chose to look at a new image captured with a 24.5 megapixel camera and explore what is now needed to be in a 16bit large megapixel workflow..

Welcome to Oz 2.0 is 100 pages longer. It explores the science of focus and the art of blur, or Bokeh, as well as dedicating two chapters in which we explore the concept of ExDR, or the extension of all aspects of an images “dynamic” range. These chapters look at specifically how to, but more importantly, why to extend the range of focus, blur, image structure, sharpness, color as well as simply extending the dynamic range of exposure.

Welcome to Oz 2.0 also comes with three free plug-ins from Niksoftware (Tonal Contrast, Contrast only and Skylight) and a fully licensed version of the FocalPoint 2.0 plug-in from onOne Software. This is over $230.00 worth of software. Also included with this edition of the Oz book are my Wacom tablet presets, and radial dial presets, created with the help of Wacom, for both left and right handedness and from Windows 7 and Mac OS X. These presets are for both versions of the 21″ Cintiq, Intous3 and Intous4 tablets. Lastly the book also comes with two very useful actions. The gallery has been made into a Screensaver that has over 80 images and 24 quotes from the book.

This book also comes with full resolution source files as well as 100ppi versions of the actual files that were created while writing each of the chapters, so you can actually “see” what it looks like on the calibrated monitor on your computer.

This book represents my current state of the art as an artist and photographer.


You can order Welcome to Oz 2.0 for $31.49 from Amazon

OR

You can order a signed copy of Welcome to Oz 2.0 from me for $49.95


(Currently out of online stock)

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Vincent Versace’s New Book: Welcome to Oz 2.0

Vincent Versace’s New Book:

Welcome to Oz 2.0: A Cinematic Approach

to Digital Still Photography with CS5

Practice doesn’t make perfect. Perfect practice makes perfect.

You first have to practice at practicing.

–Vince Lombardi

The first edition of Welcome to OZ was selected as the best “How to Book” of the year by Shutterbug magazine. This new edition of Welcome to Oz is not a revision, it is a from the ground up complete rewrite.

The approach I took with the rewrite of first three chapters of this book was to look at how I would approach working the images as if I were working them today, for the first time.

“Practice doesn’t make perfect. Perfect practice makes perfect”.

In these three chapters I explore not only the growth in what the technology can now do, but my growth as an artist with what I can now create with the technology. Included with this book are PDF’s of the original chapters so you can compare the journey and growth of technique.

In the fourth chapter I chose to look at a new image captured with a 24.5 megapixel camera and explore what is now needed to be in a 16bit large megapixel workflow..

Welcome to Oz 2.0 is 100 pages longer. It explores the science of focus and the art of blur, or Bokeh, as well as dedicating two chapters in which we explore the concept of ExDR, or the extension of all aspects of an images “dynamic” range. These chapters look at specifically how to, but more importantly, why to extend the range of focus, blur, image structure, sharpness, color as well as simply extending the dynamic range of exposure.

Welcome to Oz 2.0 also comes with three free plug-ins from Niksoftware (Tonal Contrast, Contrast only and Skylight) and a fully licensed version of the FocalPoint 2.0 plug-in from onOne Software. This is over $230.00 worth of software. Also included with this edition of the Oz book are my Wacom tablet presets, and radial dial presets, created with the help of Wacom, for both left and right handedness and from Windows 7 and Mac OS X. These presets are for both versions of the 21” Cintiq, Intous3 and Intous4 tablets. Lastly the book also comes with two very useful actions. The gallery has been made into a Screensaver that has over 80 images and 25 quotes from the book.

This book also comes with full resolution source files as well as 100ppi versions of the actual files that were created while writing each of the chapters, so you can actually “see” what it looks like on the calibrated monitor on your computer.

This book represents my current state of the art as an artist and photographer.


You can order Welcome to Oz 2.0 for $31.49 from Amazon

OR

You can order a signed copy of Welcome to Oz 2.0 from me for $49.95

You can order a signed copy of Welcome to Oz 2.0, with a signed and numbered 8.5×11 print of the cover image for $175.00

You can order a signed copy of Welcome to Oz 2.0, with a signed and numbered 8.5×11 print of the new image featured in Chapter 4 for $175.00

You can order a signed copy of Welcome to Oz 2.0, with a signed and numbered 11×14 print of the cover image for $275.00

You can order a signed copy of Welcome to Oz 2.0, with a signed and numbered 11×14 print of the new image featured in Chapter 4 for $275.00

I will only produce these sizes of images for this book
Signed prints will begin shipping in early December, books to follow the day they arrive at my studio from the publisher.

..

Best

Vincen A. Versace

Vincent Versace

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X-Rite Introduces ColorChecker Passport

passport_completeAll-new Hardware/Software Solution Also Offers Adobe® Imaging Solutions Users Even More Power With Seamless Integration of DNG Profiling & Many Other Passport Features

Grand Rapids, MI –September 15, 2009– (NASDAQ: XRIT) X-Rite, Incorporated – the world leader in color management and measurement technologies (www.xrite.com) today introduced ColorChecker Passport, an all-new solution for digital photographers working in a Raw workflow to quickly and easily capture accurate color, instantly enhance portraits and landscapes, and maintain color control from capture to edit. The powerful color control and creativity possible with the all-new X-Rite ColorChecker Passport are designed to be adopted into any Raw workflow – a solution made even more powerful when combined with Adobe® Imaging Solutions for those who want to benefit from DNG profile creation and the many other seamlessly integrated features of Passport. JPEG shooters benefit, as well.

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Special Deal for NAPP Members on Epson 1900

epson_r1900_med

NAPP has just worked out a special deal with Epson, where NAPP members can get $75 off Epson’s Stylus Photo R1900 13″x19″ wide color photo printer (which is pretty sweet, considering a one-year membership to NAPP membership itself is only $99).

The details (and the special discount code), are found on the NAPP member Website, in the Discounts section (the direct links are on the member home page), but beyond that, Matt Kloskowski did three videos for members on how to use the printer, and so you can see if it’s right for you.

The big thing about the R1900 is the quality of its glossy prints (which some claim gives the best quality glossy prints of any printer, thanks to its Ultrachrome High Gloss 2 Ink set), but it prints on virtually any paper, and you can use roll sheets, you can print borderless, and you can even print on CDs.

The R1900 is also the fastest printer in its class, even when using the high-quality settings (in fact, and this is weird; it’s best performance is actually achieved when you use the highest quality settings).

So, is this printer for you? It’s for three types of users: (1) Pros that love glossy prints (2) Small graphic design shops and graphic designers, and (3) Advanced amateur photographers.

One last thing: this limited time offer is available from either B&H Photo (if you have the member Promo Code), or directly from the Epson Online Store (again, you’ll need to use the direct link on the member Web site), which has all the details, and Matt’s videos. Thanks to Epson for making this deal available to our members!

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Nik Software Deal

Acme Educational has worked out a deal with onOne Software and NiK software:

You will get 20% off any purchase at ononesoftware.com by using the coupon code ACME.

This includes Genuine Fractals, Mask Pro, AND FocalPoint…as well as everything else onOne makes.

You will get 10% off all Nik products (excluding bundles and upgrades and those sold for Nikon) at NiKsoftware.com by using the coupon code ACME.

This includes ColorEfexpro, SharpenerPro, Viveza, Define AND SilverEfexPro.

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DigitalFest

DIGITAL_FESTBy Vincent Versace

Registration for this event opens August 15th at 9am at www.digitalfest.com.

Pictureline inc. is excited to announce DIGITALFEST 2009 – Utah’s largest gathering of digital photographic equipment, information and experts September 17th and 18th.

Digitalfest is the Intermountain West’s largest and most comprehensive annual trade show featuring the best and newest digital imaging products. Many factory representatives will be on hand to give you a chance to handle the latest products and ask questions about them.

Digitalfest manufacturer attendees include: Adobe, Apple, Canon, Delkin, Elinchrom, Epson, Gitzo, Hasselblad, Hoodman, Lacie, Leica, Lexar, Mamiya, Manfrotto, Mitsubishi, Nikon, Olympus, Pina Zangaro, Sandisk, and Zeiss to name a few. These manufacturers will be available to answer

questions at any time during the tradeshow hours.
David Hume Kennerly has been photographing history for four decades. Contributing Editor for Newsweek Magazine, Kennerly continues to travel the globe to produce insightful images of important historic events.

His career began in Roseburg, Oregon, where he published his first picture in the high school paper when he was just 15 years old. His first official photographer jobs–as a staff photographer for the Oregon Journal and then the Portland Oregonian–led him in to a position with United Press International (UPI).

Kennerly won the Pulitzer Prize for Feature Photography in 1972 for his remarkable photographs of the Vietnam war. After the war, Kennerly returned to the United States for Time Magazine, and in mid-1973 and threw himself into the domestic battles then raging in Washington. After Richard Nixon resigned, Kennerly was on the South Lawn of the White House as the soon-to-be ex-President departed. His historic photo of Nixon’s wave goodbye, taken when Kennerly was just 27 years old, is one of the dozens of his images that have helped define American photojournalism.

Registration for this event opens August 15th at 9am at www.digitalfest.com.

Nikon USA, Inc. and pictureline are pleased to present Vincent Versace at DiGiTALFEST 2009 – September 18th at 7pm.

Vincent Versace is a recipient of the Computerworld Smithsonian Award in Media Arts & Entertainment and the Shellenberg fine art award, is a six-time nominee to the Photoshop Hall of Fame and is the best selling author of Welcome to Oz a Cinematic Approach Digital Still Photography with Photoshop and. His work is part of the permanent collection of the Smithsonian Institution’s Museum of American History.

Vincent was the original host of the Epson Print academy and is the photographer of Immediate Assistants Medical Rescue Go team and one of the members of the photographic team of Eco-Challenge. He has been commissioned by the San Francisco Presidio National Park to create a permanent collection of art for the park. He is an American Photo Magazine Mentor Trek instructor. Vincent has led photographic workshops to San Francisco, Burma, Viet Nam, India, Morocco, Costa Rica, Santa Fe, Egypt, Cambodia, Mongolia and Australia.

Vincent is former member of the board of directors of Los Angeles chapter of the American Photographers Association. He is also a member of the National Association of Photoshop Professionals “Instructor Dream Team” and teaches regularly at Photoshopworld as well as being a regular instructor at the Maine Photographic Workshops, Santa Fe Photographic and Palm Beach Photographic Workshops. He is currently a member of Microsoft’s Digital Imaging Applications Group and founding member of the Epson Stylus Pros, Xrite Colorotti and Lexar Elite Photographers.

He is the former artist in residence for Altamira Group and former consultant to the president of Kodak’s Digital & Applied Imaging Group.

Vincent is able to leap tall buildings in a single bound and on the weekends is a part-time super-hero and short-order cook.

Registration for this event opens August 15th at 9am at www.digitalfest.com.

Below are some images from DIGITALFEST 2008…

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Induro Interview with Vincent Versace

by Rachel Hulin

posted in Location Photography, Outdoor Photography on September 4th, 2009 by Rachel Hulin – Tags: , , ,

I have little chat with Vincent Versace to share today. He tells us about his recent exploits, why his tripods need to be “Vinnie proof”, and about his many years of experience shooting digital.

Without further ado:

You have images from all over the world, but I’m not sure I would consider you a travel photographer- your practice is very varied. How would you define your approach to photography, and what do you like to shoot best?

vv1

I am a photographer. I like to travel. I try as often as possible to be taken by pictures and not “take pictures.” I work this way to shoot my portraits like landscapes and my landscapes like portraits. As to what I like to shoot best? Stuff, things, people, places. I just want to be taken by the image and go for that ride.

How do you balance personal and commercial work?

vv2

I don’t see a separation between the two. They are the same thing. My work is always personal. I try to create images that make the viewer feel as if they were standing in the same place I was when I clicked the shutter. How can that not be a personal experience? To separate them would make photography impersonal, sorta like a job, a 9 to 5 thing. Which I guess would be ok. Making it more impersonal would certainly be less hours than I put in now, which is 24/7 365 and Sundays too.

How do you choose your gear- how have your choices changed since the rise of digital?

vv3

I have been shooting digital so long that my first camera was wood burning. I was Nikon’s very first outside digital photographic beta tester. That happened right after Al Gore and I invented the internet….. Seriously the same way I always have. What’s the best tool for the job? Not the cheapest tool that I can get by with. You are only as good as your weakest link.

What features are most important to you in a tripod? (do you have particular needs for something great for long exposures, or that can flip upside down for macro shots)- which Induro tripod do you like most?

vv4

Strength. Light weight. Indestructibility. Thing need to be more than unbreakable. They need to be “Vinnie Poof” . I was in South East Asia and I actually snapped a leg on my carbon fiber tripod. I was at the Photo East Photography Convention, flew in from the gig to NYC. I walked by the Induro booth. I told the sales guy what I happened he then said “watch this”– he extended the c314 set of sticks grabbed on under it and proceeded to swing back and forth. I now have three Induro tripods.

What projects are you currently working on? Can you show us any sneak peeks?

vv5

I am writing two books which should be out Summer of 2010 Welcome to Oz 2.0 and Return to Oz. I have several tutorial DVDs coming out. I’m planning on going back to Indai, Burma and Papa New Guinea in the next several months to shoot. In addition, my images have been selected as the art for the Restaurant Dovetail in New York City. Chef/owner is John Fraser formally the Sous Chef of the French Laundry.

Do you have a trick for processes digital imagery to keep the tonality rich and film-like? I notice many of your digital images could easily pass for film. Tips are always appreciated!

vv6

Well, digital actually has better dynamic range, sharpness, color and less noise at higher ISOs than film. The best advice is simple. Photoshop is not a verb. It’s a noun. Get it right at point of capture. You can’t fix something in Photoshop; you can at best save it. The less you do to a file the better it looks.

Check out Vincent’s many images, books and educational materials, here.

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The Best Photo Competition Prize Package of the Year?

From Scott Kelby’s Photoshop Insider Blog

GURU AWARDS

I know the prize package for the winner of the World Wide Photo Walk was pretty amazing, but of course, with 32,000 photographers who could enter up to two photos each, the competition was pretty amazing too, and your chances of winning were….well…..you can do the math.

That’s why I think the best opportunity for some killer prizes and big time recognition may be entering the Photoshop World Guru Awards competition (sponsored by iStockPhoto.com), and competing to win the “Vincent Versace Award for Excellence in Digital Imaging” (which is a sub-category of the photography category. Everyone that enters the photography category is automatically eliglible to win the “Vinny” award, which is chosen by Vincent himself).

This contest was created to honor the work of Photoshop World attendees, so only other attendees to this year’s conference in Vegas can enter, and not of all them: (a) are photographers, and (b) will enter. In fact, only a few hundred people will actually enter the competition at all, but the list of prizes for just the Vinny alone are pretty staggering.

For example, the “Vinny” winner gets:

  1. An Epson 3880 printer
  2. A Wacom Intuos 4 tablet and wireless pen
  3. The Entire collection of Nik Software Photoshop Plug-ins
  4. Two (2) 8 gig 300x UDMA flash cards from Lexar
  5. An Induro 314 carbon fiber tripod
  6. An Xrite Color Munki
  7. The entire collection of OnOne Software’s Photoshop Plug-ins
  8. All of the Acme Educational titles
  9. An Expodisc and an Expoaperture
  10. A one-year subscription to Kelby Online Training
  11. A signed copy of David Duchemin’s “Inside the Frame”
  12. A signed Vincent Versace print

That is just an amazing prize package, plus you get the Vinny Award itself (which Mr. Versace presents himself during the Guru Awards ceremony).

Best of all, there’s no entry fee (again, this competition is only open to registered Photoshop World attendees). Here’s a link with details on how to enter the Photoshop World Guru Awards and take your shot at winning “The Vinny.”

My thanks to Vincent for putting together such an amazing prize package, and thanks to Wacom, Lexar, OnOne Software, Nik Software, Xrite, Epson, Induro, and all the sponsors of this year’s Vincent Vercsace Award for Excellence in Digital Imaging.

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Comparing Epson UltraChrome Inksets

By John Paul Caponigro

ULTRACHROM_GAMUT

How do Epson’s three UltraChrome inksets compare?

White arrows
Areas Epson UltraChrome HDR exceeds gamut of previous inksets.

Blue arrow
Areas Epson UltraChrome K3 with Vivid Magenta exceeds Epson UltraChrome.

White
Epson UltraChrome K3 3800 on Epson Exhibition Fiber Paper

Orange
Epson UltraChrome K3 Vivid Magenta 3880 on Epson Exhibition Fiber Paper

Spectrum
Epson UltraChrome HDR 7900 on Epson Exhibition Fiber Paper

Find out more about Epson’s ProImaging printers here.

Get my free printing resources here.

Learn more in my The Fine Art Digital Print workshop series.

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